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KMID : 0931320160160040198
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2016 Volume.16 No. 4 p.198 ~ p.203
Social Network Analysis: Type of Information and Characteristics of Its DeliveryRegarding Helicobacter pylori in Korea
Bang Chang-Seok

Baik Gwang-Ho
Abstract
Background/Aims: Current production of knowledge and distribution of data is frequently mediated by social media in the form of unstructured text data rather than classical newspaper or journal format. Management of Helicobacter pylori infection is an important issue in Korea. However, there has been no study on the characteristics of information regarding H. pylori consumed and distributed in the social media by general population.

Materials and Methods: This study evaluated characteristics of social media data regarding H. pylori in Korea using semantic network analysis with Textom and NodeXL Pro (2015.8.11¡­2016.8.11, Naver, Daum, Youtube, and Twitter searching).

Results: Total collected data in the Textom analysis about 'Ç︮ÄÚ¹ÚÅÍ' was 10,061. TF-IDF (term frequency ¡¿ inverse document frequency) was as follows: ¡®À§¾Ï¡¯, ¡®À§¡¯, ¡®°¨¿°¡¯, ¡®Àª¡¯, ¡®±Õ¡¯, ¡®Ä¡·á¡¯, ¡®À§±Ë¾ç¡¯, ¡®¿øÀΡ¯, ¡®ÇÁ·ÎÁ§Æ®¡¯, ¡®À½½Ä¡¯, ¡®¼¼±Õ¡¯, ¡®°Ë»ç¡¯, ¡®¿¹¹æ¡¯, ¡®Áõ»ó¡¯, ¡®°Ç°­¡¯, ¡®¾à¡¯, ¡®È¿°ú¡¯. In the Twitter analysis, 96 nodes and 120 edges, and 86 unique edges were detected, suggesting low distribution of data. Misinformed data such as ¡®Ç︮ÄÚ¹ÚÅÍ-ÆÄÀ̷θ®¡¯, ¡®¶ó´Â-¹ÙÀÌ·¯½º¶§¹®¿¡¡¯, ¡®Ç︮ÄÚ¹ÚÅÍ-ÇÁ·ÎÁ§Æ®¡¯, ¡®À§±Ë¾çÀ̳ª-À§¡¯, ¡®Á¡¸·-ÃâÇ÷À»¡¯, ¡®ºñ ·ÔÇÏ¿©-°¢Á¾¡¯, ¡®ºÎÁ¾À»-¾ïÁ¦ÇÏ°í¡¯, ¡®Ä¡·áÇϴµ¥-È¿°ú°¡¡¯, ¡®ÀÖ½À´Ï´Ù-¶ÇÇÑ¡¯, ¡®ÀåƼǪ½º-ÀÌÁú¡¯, ¡®µî-Àü¿°¼º¡¯, ¡®¼¼±ÕÀ̳ª-À塯, ¡®¼ÓÀÇ-¼¼±Õ À»¡¯, ¡®¾ïÁ¦ÇÏ´Â-È¿°ú°¡¡¯, ¡®ÇÁ·ÎÁ§Æ®-Àª¡¯ were found. The most viewed movie in the Youtube analysis was ¡®Çѱ¹¾ßÄí¸£Æ® Ç︮ÄÚ¹ÚÅÍ ÇÁ·ÎÁ§ Æ® Àª ±× ÇÑÀÔÀ» °æ°èÇ϶ó_15ÃÊ¡¯ (210,577).

Conclusions: Relative insufficiency, low distribution, and some misinformed data were found in some part of social media. Participation of healthcare professional is warranted to solve these issues.
KEYWORD
Social network analysis, Helicobacter pylori, NodeXL
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